Quotes end up profound when you rearrange the words to make a second idea – yet ideas end up second when profound words are rearranged into quotes.

I remember seeing the comedian David O’Doherty in the Fringe a number of years back. He had a great number on how a lot of rhyming expressions that seem profound are really stupid if you think about them, but the rhyme somehow makes them seem true.

It’s a lesson for how easily we can be misled by sophistry into believing false arguments, and points to the dangers of charming and gifted rhetoritians who shill for powerful interests. They can be funny, they can be convincing, but that doesn’t make them right.